Event photography may look easy, like anyone with a point and shoot can capture spontaneous moments and classic candids. Unfortunately, it doesn’t work that way in real life. Most clients hire me after they try to shoot an event themselves (or hire some college intern to do it), then end up with sub-standard images to put on their website, in their powerpoint presentation, to give their sponsors, etc…
A good event photographer may be pricey, but it’s well worth it in the long run. Take this recent holiday event I shot. The sponsors were major alcohol and beverage companies, and they needed images of the event. They needed detail images and shots of people having fun. These events are usually a madhouse to photograph, and require someone with experience… Someone who can turn that potential madhouse into photos of a wild, fun party:
