I’m liking the new direction that JCP is going with their advertising and marketing! It’s not quite at the level of a Neimans or a Macy’s ad yet, but it sure is better than their old stuff!
Being a Dallas-based company, many North Texas creatives (myself included) have spent a lot of time and energy up at JCP headquarters or at one of their contracted studios. They have a bunch of talented people working for them, and I think this new direction is a breath of fresh air!
Jason,
You don't happen to know who's shooting the new JCP ads, do you? Is it in-house production? I agree with you, it's cool to see the new direction.
Cheers,
Jacob